CONSUMER BEHAVIOR JAN07 - M.B.A

K4520

M.B.A DEGREE EXAMINATION, NOVEMBER/DECEMBER 2007

BA1724 –CONSUMER BEHAVIOUR

Part –a 

1. List the factors influencing consumer behavior.

2. Define buying process

3. What do you mean by consumer perception.

4. Can consumer attitude towards brands be charged

5. What is the meaning of cross – cultural analysis.

6. Define group dynamics.

7. What is meant by cognitive dissonance.

8. What are the stages in decision – making.

9. Explain the need for consumer protection.

10. What are the difficulties in predicting consumer behavior.

Part –b

11. A) outline the scope of consumer behavior. What are the disciplines that contributed to consumer behavior as a subject of study.

Or

b) list and explain the individual determinants of consumer behavior.

12. A) explain with examples manifest and intent motives in consumer behavior.

Or

b) discuss the family life style stages and the changing consumption pattern.

13. A)what factors influence reference groups to make decisions on products and brands.

Or

b) what are the marketing implications of culture. What is the role of marketer in this connection.

14. a) what are the different models of consumer decision process. Explain any one model

or

b)what is meant by consumer attitude. What are its components and functions.

15). A) discuss the influence of social sciences on buyer behavior.

Or

b). explain why consumer protection act was passed. Has it succeeded in achieving its objective.

MARKETING MANAGEMENT JAN07 - M.B.A

Z4510
M.B.A DEGREE EXAMINATION, MAY/JUN 2007
SECOND semester
BA1653 –MARKETING MANAGEMENT

Part –a
1. What is product concept
2. What is a global environment
3. Define introduction stage of PLC
4. What are the socio economic factors in segmentation.
5. Who is an industrial buyer
6. What is service marketing
7. What is marketing research
8. Who is a satisfied customer
9. What is online marketing
10. What is marketing challenge

Part –b
11. A) explain marketing concept and compare with selling concept. Give examples
Or
b) discuss marketing environment in today’s competitive world.

12. A) Explain brand management practices in india
Or
b) Discuss the important features of skimming pricing. Give examples

13. A) What are the factors that determine customer satisfaction. Explain.
Or
b) Discuss service marketing with particular reference to commercial banks.
14. a) State the plan to carry out brand preference study with suitable examples .
or
b) Explain the contents in a marketing research report with subdivisions

15). A) Discuss online marketing process and its futures in India.

Or
b).What are the emerging opportunities and challenges to a marketer of consumer durables.

ECONOMIC FOUNDATIONS FOR BUSINESS JAN07 - M.B.A

Z4502

M.B.A DEGREE EXAMINATION, JANUARY 2007

First semester 

BA1602 – ECONOMIC FOUNDATIONS OF BUSINESS ENVIRONMENT

Part –a 

1. Define national income.

2. State the meaning of balance of payment (BOP).

3. What do you mean by business cycle.

4. Define multiplier.

5. Bring out the importance of money supply.

6. List out the factors determining money supply.

7. What does “philips curve”convey.

8. What do you mean by inflation.

9. Write a short note on foreign trade policy.

10. What do you understand by international trade multiplier.

Part –b

11. A) explain in detail the circular money flow with saving and investment.

Or

b)enumerate the objectives of Indian economic planning.

12. A)critically examine the phases of business cycles.

Or

b)illustrate the two fiscal methods of fiscal policy to get the economy out of recession.

13. A)what are the various measures available to estimate the money supply . discuss them in detail.

Or

b) explain how expansionary monetary policy works according to ‘keynesian view’.

14. a) describe the effects of inflation on output and distribution of income.

or

b) elucidate the causes of unemployment in developing countries.

15). A) what are the various gains that encourage free trade. Explain them in detail.

Or

b). discuss the salient features of EXIM POLICY 2002-2007.

ORGANIZATIONAL BEHAVIOR JAN07 - M.B.A

Z4504

M.B.A DEGREE EXAMINATION, JANUARY 2007

First semester 

BA1604 – ORGANIZATIONAL BEHAVIOR

Part –a 

1. What ARE rational an emotional behavior model.

2. What is personality.

3. What is halo effect.

4. What is vicarious learning

5. Define maslow’s need hierarchy theory.

6. What is Delphi technique.

7. What is referent power

8. What is grapevine communication

9. What is culture shock.

10. What is organizational development(OD).

Part –b

11. A) what are the methods to deal with resistance to change.

Or

b) what are the political strategies which can be opted by individuals and subunits who want to exhibit political behavior.

12. A) describe some dimensions of organization culture.

Or

b)describe the characteristics of the OD approach to manage of change.

13. A)describe the internal contingency factors and external contingency factors which have their impact on organisal design.

Or

b) what is transation analysis. Describe its advantages and limitations.

14. a) what are the factors influencing organizational communication

or

b)describe the trait theory of leadership.

15). A)how do groups make decision. What are the advantages and disadvantages of group decision making.

Or

b). what are the factors influencing perceptions . how the perception process is managed.

communication skills jan07- M.B.A

Z4505

M.B.A DEGREE EXAMINATION, JANUARY 2007

First semester

BA1605 –COMMUNICATION SKILLS

Part –a 

1. Define personal communication. Does it affect the attitude of individuals.

2. Identify the elements involved communication process

3. How do you give constructive feedback.

4. Name the activities involved in listening.

5. Write the purpose of business letters.

6. Briefly describe the process of writing business messages.

7. Define business report.

8. explain the term proposal . name the types of proposals.

9. What are the different ways of organizing a report.

10. What is structural coherence helpers.

Part –b

11. A) list the type of internal operational and external operational communication that may occur in a medium sized apparel manufacturing unit.

Or

b)explain the verbal and non verbal barriers to communication.

12. A) meetings involve oral communications . in a meeting a person will be either a leader or a participant. Elucidate the importance leader and participant role in a meeting.

Or

b) international business would not be possible without international communication . comment on the statement.

13. A)in yesterday’s daily newspaper you saw an advertisement about some property that just might be what you have been looking for:

Rocky mountain lodge on 269 scenic acres of forest, breathtaking mountain view, running stream through property. Twenty two rooms, 25 baths, large kitchen, dining room , and lobby. Giant fireplace. There service buildings. Two tennis courts, a steal at $2,450,000 p.o box 7413,Denver , CO 802209.

One of the industrial clients of your real estate business is seeking a building like this. The area and the price are right. But your client has some specific requirements that the advertisement doesn’t cover. So you will write a letter to the advertiser to determine whether the place meets those requirements.

Your client wants a place that is easily accessible through out the year by auto mobile because the building would be used as a corporate retreat and training centre, tow rooms suitable for the meetings of up to 15 people 2 would be needed. Then there should be at least 15 rooms suitable for bed rooms. It would be helpful if the advertiser could send you the picture of the place or a brochure. Also you had like to know the real estate taxes on the property and how old is the structure. You may think o f the facts your client should know before inspecting the property . now write the enquiry letter.

Or

b) write a sales letter to promote the sales of any one of the following.

i. a financial product.

ii. an educational service.

14. a) answer the following

i. what are the common characteristics of business reports.

ii. What are the common types of business reports.

or

b) write the detailed answer on the common content for research proposal . give an example of your own research proposal.

15). A) how do yoy collect dat for your report. Describe the merits and demerits of the various data collection methods.

Or

b). write a short report on the topic business communication.

SECURITY ANALYSIS & PORTFOLIO MGMT MAY08 - M.B.A

Z4525

M.B.A DEGREE EXAMINATION, may/june 2008

BA1727 –SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Part –a 

1. WHAT ARE the two major types of information necessary for security analysis

2. What are the features of preference shares.

3. What do you mean by underwriting.

4. What is demutualization of stock exchanges

5. What do you understand by fundamental approach to security analysis 

6. Define multiplier

7. Explain the three types of trends in stock prices

8. What do you infer from the moving average theory of technical analysis

9. What is an index fund.

10. What is the difference between SML AND CML.

Part –b

11. A) as an investment advisor what features would you suggest to be included in the investment bunch of a client explain the features briefly.

Or

b) security analysis requires as first step the sources of information on the basis of which analysis is made. What are different types of information used for security analysis

12. A) who are the key players involved in the new issues market.

Or

b)what are the objectives and functions of SEBI

13. A)industry life cycle exhibits the status of the industry and gives the clue to entry and exit for investors. Elucidate.

Or

b) how does ratio analysis reflect the financial health of a company.

14. a) how would you use ROC to predict the stock price movement . kindly elucidate with example.

or

b)chart patterns are helpful in predicting the stock price movement comment.

15). A) the following three portfolios provide the particulars given below .

Portfolio average annual return standard deviation correlation co-efficient

A 18 27 0.8

B 14 18 0.6

C 15 8 0.9

MARKET 13 12 -

RISK free rate of interest 9%

i. rank these portfolios using sharpe’s and treynor’s methods

ii. compare both the indices

Or

b).what are the basic assumptions of CAPM. What are the advantages of adopting CAPM model in the portfolio management.

LEGAL ASPECTS OF BUSINESS JAN07-M.B.A

                                                                                                  Z4507

M.B.A DEGREE EXAMINATION, january 2007

First semester

BA1607 –LEGAL ASPECTS OF BUSINESS

 

Part –a

1.       What is consent

2.       Define consideration

3.       Define void contract

4.       Whether an agent and the servant same . give example

5.       Define hundi

6.       Define ultravires

7.       What is the prospectus

8.       Define factory

9.       What is the objective of VAT

10.   What is the medium of payment of wages

 

Part –b

11.   A) what are the characteristics of a company

Or

b) discuss the exceptions to the doctrine of indoor management.

 

12.   A) give a detailed description of the parties to negotiable instrument

Or

b)discuss the exceptions of the doctrine of caveat emptor.

 

13.   A) explain the various kind of agreements.

Or

           b)  examine the essentials of contract.

14.   a)  explain the conditions on which strikes and lockouts are prohibited

or

b) discuss the provisions regarding the health of workers

 

15). A)  explain the mode of charging the sales tax

 

Or

b).trace the history of consumer protection act and its relevance today.

 

ORGANIZATIONAL BEHAVIOR JAN07 - M.B.A

Z4504

M.B.A DEGREE EXAMINATION,  JANUARY 2007

First semester

BA1604 – ORGANIZATIONAL BEHAVIOR

 

Part –a

1.       What ARE rational an emotional behavior model.

2.       What is personality.

3.       What is halo effect.

4.       What is vicarious learning

5.       Define maslow’s need hierarchy theory.

6.       What  is Delphi technique.

7.       What is referent power

8.       What is grapevine communication

9.       What is culture shock.

10.   What is organizational development(OD).

 

Part –b

11.   A) what are the methods to deal with resistance to change.

Or

b) what are the political strategies which can be opted by individuals and subunits who want to exhibit political behavior.

 

12.   A) describe some dimensions of organization culture.

Or

b)describe the characteristics of the OD approach to manage of change.

 

13.   A)describe the internal contingency factors and external contingency factors which have their impact on organisal design.

 

Or

           b) what is transation analysis. Describe its advantages and limitations.

14.   a) what are the factors influencing organizational communication

or

b)describe the trait theory of leadership.

 

15). A)how do groups make decision. What are the advantages and disadvantages of group decision making.

 

Or

b).  what are the factors influencing perceptions . how the perception process is managed.

 

SERVICE MARKETING JUN08 - M.B.A

                                              Z4520

M.B.A DEGREE EXAMINATION,  may/june 2008

BA1722 –SERVICE MARKETING

 

Part –a

1.       Briefly mention the reasons for the growth of the service economy.

2.       What are the implications of inseparability.

3.       What is zone of tolerance

4.       Distinguish between core and peripheral services

5.       What are the determinants of quality.

6.       What are the applications of bench marking

7.       How does blue print differ from service map.

8.       What is product retention index.

9.       What is SERVQUAL

10.   What is meant by positioning.

 

Part –b

11.   A) what are the challenges facing service managers

Or

b)  describe the means of overcoming the implications of the characteristics of service.

 

12.   A) develop a flow chart to depict the delivery of the following services

i.                    Hotel catering

ii.                  banking

Or

b) in what specific ways does the distribution of services differ from the distribution of goods.

 

13.   A) draw the service blue print for the following services.

i.                    Courier

ii.                  Air-lines

Or

           b)  comment on the diffulties marketers have in differentiating their services from those of competitors.

 

14.   a)   what are the sources of desired and adequate service expectation.

or

b)  explain the categories in the decision making and evaluation process of services.

 

15). A)  what type of environment prevail for services . explain.

 

Or

b).derive a customer service campaign for any service of your choice.